Bulk SMS Marketing Strategy?

There are about 4.5 billion mobile subscribers all over the world, with mobile marketing fast becoming an effective investment option for MNCs and entrepreneurs. Mobile phones have become an important aspect in our life and reaching out to people through short messaging service has been an unparalleled appeal. With cost efficiency, dependability and faster turnaround, bulk SMS marketing is proving to become a better mechanism in the present day marketing arena. It is estimated that by the year 2014, use of mobile internet is estimated to take over desktop internet. The response time of SMS is 8 times more than the email.
The number of mobile users is also growing and this device has become an important point of access allowing company and business owners to reach out to potential customers with ease. About 98% of SMSes are opened and read by people, which makes mobile marketing an efficient strategy in the present day competitive business arena. These statistics clearly pinpoint the relevance of SMS marketing as an effective tool. Previously, entrepreneurs and businesses had to depend on the providers of bulk SMS service for sending out bulk messages to customers. However, today, software provides entrepreneurs the benefit of conveying updates within a single click.
This is one of the cost efficient and simplest modes of reaching out to a large audience within a short period of time. Bulk SMS services allow you to send your ad message directly from the excel database, either from your PC or from your mobile. With the increasing popularity of bulk messaging in the field of advertising, the service is being constantly used in corporate houses, financial institutions, FMCG marketers, educational institutions and other sectors. The software allows you to send out personalized messages to prospects, remaining in their inbox unless deleted by the customer.
Even if the user does not have any immediate requirement for the promoted product, they can get in touch with your business in the future whenever there is the need since your contact is saved in their inbox. Since it has efficient performance, large scale organizations have started using this strategy for enhancing business productivity. This is why entrepreneurs should choose the software based on their requirement. The software with advanced functionality allows you to access a large number of audiences at a go. It is a successful means of staying ahead of competitors.
Most businesses resort to sending bulk SMS to their clients. The bulk SMS service is an effective way of reaching out to customers.